Ordinary jam-maker mum beats Euro rules nonsense!

Click HERE to read this Daily Mail story

It’s sweet, sticky and sold in jars – but refer to it as jam at your peril.

Strict EU rules on food labelling have left a preserve maker in a quandary over what to call its British Bramley apples products.

Because the fruit does not yield as much sugar as strawberries or raspberries, Michelle McKenna’s Clippy’s range cannot be ‘jam’.

However, her jars also do not qualify as fruit spread, conserve or reduced sugar jam.

Sticky situation: Trading standards bosses said Clippy McKenna's conserve could not be labelled a jam as it contained too much fruit

Sticky situation: Trading standards bosses said Clippy McKenna’s conserve could not be labelled a jam as it contained too much fruit

Clippy
Clippy

Stumped: The 38-year-old’s delicious Bramley apple products have come under the microscope of the EU – leaving her small business trapped in ‘no-man’s land’

Michelle McKenna, who runs the business with fiance Paul Gorman, began selling her products – labelled ‘Jam’ – to outlets such as Harvey Nichols and Ocado in 2010.

Click HERE to read this Daily Mail story